Jessica Araiza Viramontes

Tezuma
Brewing

A fictional brewery inspired by Aztec Warriors by the packaging and branding. Rooted in sharing culture and stories, Tezuma Brewing are for those who want to experience new adventures and connections.

The concept "Warriors of the Night" presents the release of their new beer line inspired by three distinct Aztec warriors and deities: the Jaguar & Eagle Warriors and the Feathered Serpent God.

category

packaging

illustration

tools

adobe illustrator

adobe photoshop

duration

4 weeks

year

2025

final design

The monochromatic colour system paired with a condensed sans serif typeface provides a sleek appearance while keeping the set cohesive and united.

Through the packaging's enticing characteristics and Aztec dimensions, the campaign was designed to push the concept and focus on what the beer line has to offer: taste the legends with bold and customized flavours.

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