Tezuma Brewing
PACKAGING
Tezuma Brewing is a fictional brewery that takes inspiration from Aztec warriors through the packaging and branding. Rooted in sharing culture and stories, Tezuma Brewing are for those who want to experience new adventures and connections.
The marketing campaign "Warriors of the Night" presents the release of their new beer line inspired by three distinct Aztec warriors and deity: the Jaguar & Eagle Warriors and the Feathered Serpent God.
ILLUSTRATION
ANIMATION
MARKETING
FOCUS
TIMELIME
4 WEEKS
SOFTWARE
ILLUSTRATOR
FIGMA
The 3D illustration style and turned facial profile was inspired by Aztec iconography and was intended for a bolder, powerful and dynamic feel to the cans. The monochromatic colour system paired with a condensed sans serif typeface provides a sleek appearance while keeping the set cohesive and united.
The beer box was designed to captivate the audience with a glimpse into the illustration and concept of the beer package. The simple and structured layout adds into the refined and polished look.
Through the packagings enticing characteristics and aztec dimensions, the campaign was designed to push the concept and focus on what the beer line has to offer: taste the legends with bold and customized flavours.
With captivating captions and animation personalized for various social media platforms and such as Facebook and Instagram, the campaign is able to reach different audiences and attract curious like-minded people who are interested in experiencing culture and adventure.
Warriors of the Night Marketing Campaign