Abbotsford
International
Airport
Abbotsford
International
Airport
2026 Descan Salazar Brand Identity Award, Honorable Mention
2026 Descan Salazar Brand Identity Award, Honorable Mention
Abbotsford International Airport (YXX) is a small but well-loved airport, known for their convenience, short wait times, and affordable flights for seasonal and national flights, making it a reliable go-to for travellers across the Fraser Valley.
By understanding its unique place in the industry and the region in which it resides, this project aims to give the airport a refreshed personality that reflected what it does best: providing easy travel for every journey.
Abbotsford International Airport (YXX) is a small but well-loved airport, known for their convenience, short wait times, and affordable flights for seasonal and national flights, making it a reliable go-to for travellers across the Fraser Valley.
By understanding its unique place in the industry and the region in which it resides, this project aims to give the airport a refreshed personality that reflected what it does best: providing easy travel for every journey.
category
category
brand identity
brand identity
wayfinding
wayfinding
tools
tools
adobe illustrator
adobe illustrator
figma
figma
duration
duration
4 months
4 months
year
year
2026
2026
the strategy
By using Abbotsford as the core inspiration for the brand identity, the visual direction draws directly from the city's character, its landscape, energy, and local pride.
The identity is framed around the region it serves, offering travellers a welcoming, familiar starting point that reflects Abbotsford itself and offering a sense of comfort and ease before a journey even begins.
the strategy
Inspired by the motion of the Abbotsford Airshow, the logo portrays movement while forming the airport code YXX.
Its sleek, cohesive form introduces an approachable tone for travellers, whether for family, business, or exploration. The soft edges and dynamic shapes convey a sense of friendliness within efficiency, creating a welcoming visual language. Paired with a palette inspired by the city’s flag, the identity grounds the airport in its local context while expressing a modern travel experience.
the strategy
By using Abbotsford as the core inspiration for the brand identity, the visual direction draws directly from the city's character, its landscape, energy, and local pride.
The identity is framed around the region it serves, offering travellers a welcoming, familiar starting point that reflects Abbotsford itself and offering a sense of comfort and ease before a journey even begins.
the strategy
Inspired by the motion of the Abbotsford Airshow, the logo portrays movement while forming the airport code YXX.
Its sleek, cohesive form introduces an approachable tone for travellers, whether for family, business, or exploration. The soft edges and dynamic shapes convey a sense of friendliness within efficiency, creating a welcoming visual language. Paired with a palette inspired by the city’s flag, the identity grounds the airport in its local context while expressing a modern travel experience.
refelection
This rebrand allowed me to translate strategic thinking into a cohesive brand system and the value of making intentional decisions that connect identity and brand goals
It highlighted the importance of subtle design elements such as form, colour, symbolism and the simplicity of a single typeface, demonstrating how restraint can bring clarity within a unified brand. Lastly, the project strengthened my ability to prioritize easy navigation and accessibility, creating a more stress-free experience in a fast-paced environment.
the problem
Is Abbotsford being represented to it's fullest?
By using Abbotsford as the core inspiration for the brand identity, the visual direction draws directly from the city's character, its landscape, energy, and local pride. The identity is framed around the region it serves, offering travellers a welcoming, familiar starting point that reflects Abbotsford itself and offering a sense of comfort and ease before a journey even begins.
the strategy
Inspired by the motion of the Abbotsford Airshow, the logo portrays movement while forming the airport code YXX.
Its sleek, cohesive form introduces an approachable tone for travellers, whether for family, business, or exploration. The soft edges and dynamic shapes convey a sense of friendliness within efficiency, creating a welcoming visual language. Paired with a palette inspired by the city’s flag, the identity grounds the airport in its local context while expressing a modern travel experience.
reflection
This rebrand allowed me to translate strategic thinking into a cohesive brand system and the value of making intentional decisions that connect identity and brand goals
It highlighted the importance of subtle design elements such as form, colour, symbolism and the simplicity of a single typeface, demonstrating how restraint can bring clarity within a unified brand. Lastly, the project strengthened my ability to prioritize easy navigation and accessibility, creating a more stress-free experience in a fast-paced environment.
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our time doesn’t have to end here…
our time doesn’t have to end here…
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jessicaaraiza.design@gmail.com
jessicaaraiza.design@gmail.com
Jessica Araiza Viramontes ©2026